Non-experimental Methods

Although experiments are the best way of determining cause and effect, there are many circumstances where they are practically not feasible. If we are interested to know how gender, ethnicity or age affects behaviour, we cannot assign participants to different conditions of the as experimental method. Moreover, when social psychologists are interested to study psychological … Read more

Experimental Methods

An experiment involves manipulating one variable – which we call the Independent Variable and then seeing whether this affects a second variable, which we refer to as the Dependent Variable. To explain this, we describe an experiment conducted by Scheier and Carver (1977) in which the independent variable ‘self-awareness’ was manipulated by having participants either … Read more

Basic Channels of Non-verbal Communication

It is interesting to note that non-verbal communication or body language accounts for more than 70% of our communication while words account for just about 10%. Thus, non-verbal communication is very important in human interaction. All of us are aware that we act differently when we are happy or sad. People tend to behave differently … Read more